B.B.A.
- Program Name : B.B.A.
- Duration : 3 Years
- Sanction Strength : 60
- Introduced year : 2010
- Medium of instructions : English
Eligibility for admission
Candidates seeking admission to the BBA degree course must have passed the Higher Secondary Examination of the Government of Tamil Nadu or as its equivalent examination.
Program objectives
The objective of the BBA degree program is to prepare the higher secondary students of above average attainments for a course that will equip them with specific knowledge and skills for junior and middle positions of responsibilities in industrial and commercial organizations, after an initial spell of practical experience in their career. It is therefore, advisable to organize the instruction on the lines of professional courses. Participative methods of instruction should be adopted. Class work may be supplemented with field study report for enhancing their research interests.
Program outcomes
At the end of the three year Bachelors in Business Administration program, students would gain a thorough grounding in the fundamentals of business management. The industry and entrepreneurship oriented curriculum offers a number of specializations and practical exposures which would equip the student to face the contemporary challenges in the field. The holistic outlook of the program with a number of value based and personality development courses ensures that students are groomed into up-to- date, assertive and effective business executives with strong leadership skills and social consciousness.